Cracking Social Media: FACEBOOK V GOOGLE PLUS Coke V Pepsi ?

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Saturday, January 7, 2012

FACEBOOK V GOOGLE PLUS Coke V Pepsi ?


Google Plus vs. Facebook Coke V Pepsi?

Google Plus is growing and fast. How much business it takes away from Facebook will depend, but this will be going on for YEARS!!

Facebook claims 800 million active users, but many people have 2-4 accounts!! So, I am inclined to say more like 500

Google (GOOG) hasn't disclosed its own numbers lately. But the evidence suggests that Google's answer to Facebook is growing fast. Right now, it has 68 million. Based on that nearly a quarter of all of Google Plus's users signed up in December, a MASSIVE rate of growth.

The last official word from Google itself came in October, when CEO Larry Page said Google Plus had 40 million users. So if one quarter signed in DEC and lets say they picked up 5 mil in Nov that puts them at 10 in Dec hence right at 55-60 mil right now. 


If Google Plus really does reach 400 million in a year as projected it would turn around the search giant: as a whole, the company is still ahead of everybody in terms of unique visits, but it's being humiliated by Facebook in terms of time spent on any given Google property, such as search and YouTube.

Facebook beats Google, YouTube, Yahoo (YHOO) and AOL (AOL) combined. No wonder Google is putting so much money and effort into social media. Too bad it happened so late and not 2 years ago!

Still, Google is not easily pushed aside.  Google Plus vs. Facebook is presented as a zero-sum game, as if the success of one must result in the downfall of the other. I look at it Like McDonald's and Burger King or Coke and Pepsi plenty of room for both! 

The more friends someone has on Google Plus, and the more features that site adds, the easier for users to switch over from Facebook, or at least of adding Google Plus and going to Facebook less often.

Unless it is careful, Facebook will, if anything, be more prone to become fat cats so to speak with the site once it has billions of dollars of the investing public's money at its disposal after its expected IPO this year. Better Facebook should use the cash to improve service and make deals with more media and gaming companies to add to the site's features. That is, to work on making it more attractive to users rather than less so.