Klout measures influence online. When you create content or engage, you impact others. Klout analyzes that impact to find your Klout Score, influential topics, and your influencers. Klout is the standard for influence. Top brands such as Disney, Audi, and Turner use Klout Perks to reach and engage influencers. Over 3,000 applications and partners use Klout data to display Klout Scores, prioritize based on Score or topics, and segment users.
What is the Klout Score?
The Klout Score measures influence on a scale of 1 to 100, with 100 being the most influential. Klout uses data from social networks in order to measure:
How many people you influence; (True Reach)
How much you influence them; and (Amplification)
How influential they are (Network Score)
What's a good Score?
Influence is relative so it depends on your goal and peers. The average Klout Score is not 50; instead, it is around 20. The Score becomes exponentially harder to increase as you move up the scale. For instance, it is much harder to move from a 65 to a 70 than from a 20 to a 25.
How can I use Klout?
Klout helps you understand your influence and how to leverage it.
Benchmark your success, understand who you influence, and discover who to trust in the topics you care about.
Earn Klout Perks: exclusive access to products and experiences from top brands.
Put your Klout Score on your resume to land a sweet job or use it to get better customer service.
How can brands use Klout?
Brands can run Klout Perks and use Klout to measure their own success on social media. Klout Perks enable brands to reach and engage with influencers around a Perk. Klout influencers create thousands of pieces of UGC and millions of impressions for a brand's new product, initiative or campaign. Perks are targeted based on Score, influential topics, location and more. Your brand's Klout Score indicates how well you are driving action for your company. Monitor your Score to understand which tactics are working and how to better engage your audience.
What are Klout Perks?
Klout Perks are exclusive products or experiences you earn based on your Klout. Perks enable brands to connect with influencers in their area of expertise. As an influencer, you get first access to Perks you can share with your friends and audience. Influencers have taken a new Audi for a weekend-long test drive, gone with their kids to an early screening of a Disney movie, and brought home new HP laptops loaded with films.
Why do brands want to give me free stuff?
As an influencer, you are the type of person that your friends look to when choosing what movie to see or what laptop to buy. The brands we work with are confident in the quality of their products and they'd like you to try it to see for yourself. You are welcome to tell the world that you love the product, you dislike it, or to say nothing at all.
I never registered for Klout, why do I have a Klout profile?
Klout collects public data in order to accurately measure influence. Users can control the data available to Klout by changing the privacy settings on individual networks. Klout will never access your private data unless we have explicit permission.
Do you take sentiment into account in Score and topics measurements?
If you are driving action in a given topic, you have influence in it. We judge quality of content by the reactions it produces, not by their sentiment.
What do I need to do to improve my Klout?
It's no secret; the best way to increase your Score is to consistently create great content that people want to share and respond to. For the most accurate Score, we also recommend connecting all of your social networks.
How often does Klout update?
The Klout Score is updated daily. Influencers and topics update weekly.
How does adding new networks on Klout impact my Score?
Adding networks allows us to more accurately measure your Klout Score. Adding a new network will never decrease your Score. Instead, it often increases it because we are able to give you credit for your impact on that network.
The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others. The Klout Score uses data from social networks in order to measure:
True Reach: How many people you influence
Amplification: How much you influence them
Network Impact: The influence of your network
Your True Reach is the number of people you influence. We filter out spam and bots and focus on the people who are acting on your content. When you post a message, these people tend to respond or share it.
Your Amplification is how much you influence people. When you post a message, how many people respond to it or spread it further? If people often act upon your content you have a high Amplification score.
Your Network indicates the influence of the people in your True Reach. How often do top Influencers share and respond to your content? When they do so, they are increasing your Network score.
Klout Perks are exclusive products or experiences that you earn based on your influence. Influencers have earned sweet Perks like laptops and airline tickets.
Perks are available to everyone, not just people with high scores. We care about the topics that you're interested and influential in.
You have no obligation to talk about the product. You're welcome to tell the world you love it, you dislike it, or say nothing at all.