Cracking Social Media: Google+ is the future of search

Google+

Monday, March 25, 2013

Google+ is the future of search


Google+ is the future of search.


If you aren’t on Google+, YOU WILL BE IRRELEVANT
If you've been sitting on the sidelines waiting for Google+ to go away, forget it. 

No serious marketer can afford to ignore the implications of Google Plus and authorship.





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Secrets-Google-Explode-Circles-ebook

Link to Your Content

Google lets you link to other profiles, public pages, and websites you contribute to.

Link Your Content to Google

Google explains how to add author information in search results.
You have three options for linking content to your Google+ profile. You can:
  • Use a verified email address.
  • Create a link from your webpage.
  • Take the easy way out – use a plugin
Guest blogger tip: When you guest blog, make sure that you give the host blog the proper HTML with a link to your Google+ profile and rel="author" in the link. If the blog doesn’t add the markup, you don’t get the credit. Remember to complete the circuit by adding a link to the guest blog post itself in your “Contributor to” links.
 If you don't want your authorship information to appear in search results, edit your profile. Under Setting, uncheck the profile discovery option “Help others discover my profile in search results”.


Benefits of authorship:
google-author-rank
  • Personal branding: The key benefit for an author is visibility within the SERPs, which helps with branding. A specialist who writes frequently on a topic will appear in multiple searches related to that topic. This builds brand awareness, familiarity, credibility, and trust.
  • Increased CTR on search results: Ranking number one isn’t what it used to be. Profile images now play a significant role in determining CTR

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Authorship: The First Step Toward Building Author Rank


SHOWS HOW THE POST SPREAD
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Authorship is the first step

The goal is to have content written by authoritative authors’ rank better than content that is written by less authoritative authors.

Benefits of building author rank:


  • Authors now get recognition and credit for being an authority. Author Rank builds this authority with every piece of content you create.
  • In the past, creating great content was a benefit for the website or blog that it was published on –  With authorship, you as an individual author will also benefit.

Trace Your Posts With Ripples

Ripples shows you who is sharing and re-sharing your posts most often.
Ripples visualizes sharing interaction data for your posts over time. This makes it easy to follow key influencers and learn what content is most compelling to your audience.
Ripples provides a visual guide to who has publicly shared a post or URL and the comments they’ve made.
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 There is no excuse for getting left behind.


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