Two Words That Will Change the Way You Advertise
Not all advertising strategies are created equal, with some being more effective than others. A true understanding of your niche means a true understanding of what advertising methods work best and knowing precisely where to place your ads to get the most out of them.
The truth is this: skilled marketers are more familiar with their target audience than they are with their neighbors. You won’t see a good marketer place a banner ad for pizza on a site that promotes weight loss, right? Not unless they like losing money!
Now what if I told you that one of the most effective forms of advertising is not only free, but can also have great SEO benefits? Think outside the box. I’m not talking about banner ads or expensive radio commercials, so put your wallet away for a second.
What do you see on a daily basis? What do you see each time you log onto Facebook or Pinterest? What are the most shared items on the Internet? You may want to sit down for this because the answer has been right under your nose the entire time! Two magic words:
Memes / eCards!
Wow, really? Memes and eCards are EXTREMELY effective in creating backlinks to your site through a natural sharing process. They’re simple. They’re free. They’re fast. And they work.
Let’s look at a few tips on how to bring it all together:
2) Include your site name if appropriate. Brand recognition is key! You can even include the URL or company logo.
3) Keep your message classy. Some memes and eCards push the limits of political correctness. They can hurt your image just as easily as they can help it.
4) Keep your message consistent. Make it about what you do as a company or how you can help the individual. Be creative and relevant.
5) Put the pictures on your site and make them easy to share. That’s a big one!
6) Create a humor board(s) on Pinterest or albums on other networks. Pin your images with your link and your description (more on good description etiquette in a later article).
7) Name your picture appropriately so that it’s keyword searchable. Ex) Futurama-Fry-Monopolize-Social-Media.jpg
8) Don’t forget about placing them on Facebook, Google +, Twitter, Flicker, Instagram etc.
It’s that easy! Keep in mind that some websites don’t allow this type of use with their eCards unless first paying for a campaign, so make sure you read the terms and conditions.
Making your own eCard is a good alternative since anyone can freely use a small colored rectangle with a picture and a caption. Below are some example memes we put together to give you a better idea.
Don’t forget to share them!