WOW 1.3 million SEO experts...
NOW I hear 100 different ideas from 100 people now this is not a negative but I have found in MOST cases they are just plain wrong. I am AMAZED at just how many people follow the crowd or a business owner forking over 45k to a guy that honestly should be helping my 5 year old on her ipad.
I love social media and how it connects us to the world around us. Thanks to Youtube, FB, Twitter, Instagram etc I have been able to build a good life for myself.Even founded a large social media agency Iboom Media Was it easy??? Only if you consider pushing yourself to the limit every day 16 hrs a day.
I have found old friends and built strong relationships with new friends and forged relationships that meant NOTHING. I have also found myself talking about social media for close to 6 years. Early on none of us even spoke about a viral hit, or how to get reach. I still remember when I would gain 30 followers in a day and be so excited until I learned that most people did this artificially!
The discussion was not about how a business would sell everything via social media. It was how social media would connect people, build relationships etc
So what has happened since that time? I see people PROMISING amazing results in social media. They can build millions of fans. Tools promising amazing reach for your content,and how this will make you go VIRAL!
Another 120,000 social media experts here...
I kid you not I get 400 emails promising me MASSIVE social media success if I just hired them! Now and again I actually call just to see if they know what I do for a living. I ask how they can help me after showing them my business and networks. I them ask to see theirs and say how can you help me when you have 400 twitter followers? They saw they are so busy they have no time to work on their own networks. WRONG!! Your personal brand is your most important task. It is what everyone judges you on in making a decision or at least a factor.
Or I will sit and listen to the amazing success these tools and firms have brought to their clients which I know are not possible. That is the one thing that turns me off the people that really need GOOD social media help end up buying from those people and that isn't right. So that is why I fight on and put on my gloves everyday because it is a WAR not a game.
So now companies are told they must be involved in social media. If they get the right team the following scenario is possible. So now they hire a social media expert to keep up with the times. Let's say company A sells flowers and so does company B 2 miles away. Company A sacrifices 3,000 a month for a social media package. The 1st month no real difference other then A has spent 3,000 dollars but during week 6 all of a sudden 10 new customers make an order.
WHY??? His social media "expert" had been building up locals interested in botany over the prior 6 weeks using Facebook ads and targeting company B's followers on twitter and decided that day to have a 10% off sale but promote it on social media. So company A had a record sales day just like that and served 40 new customers. Now can the social media person control if the customers liked the product? No but he did his job.
Look at this site here The Top 50 Social Media Experts!!! Based on what?? Someones opinion!
Well then my opinion is that I am 3 times as qualified as any of those so called experts!!
Well let's see I have a Klout score of 81 that is in the top 1%
I was KRED influencer of the month.
Top 5 Klout in the world in 2011.
Over 100,000 Twitter followers
Over 100,000 Google Plus with 17 million views
35,000 on Pinterest
40,000 Blog Views a month.
Have a Wikipedia page
Have been interviewed by numerous publications.
Great Business Project Podcast
Have over 75 clients at my social media firm.
Was the top seller at fiverr when I 1st got online.
Wrote and directed 40 viral videos on YouTube that received over 60 million views. (Channel Householdhacker)
Hold the world record Google Plus Circle Share (most re shared, most plus1's)
Hit top 20 best sellers list on Amazon
This list could go on and on.
But see my point all of these achievements could certainly make me an expert. But that would not be true. Each and every client requires their own strategy and depending on the industry everything I have learned may not apply. Now we can certainly say I am a social media strategist.
Sad fact reality is most brands are listening to mentions of their brand to simply head off the next crisis.
At the end of the day social media is highlighting your brand for what it is. In fact I have read and heard many times the more successful
you are for a small business the more it brings out the problems of the company. So actually it brings to light many other issues.
In today's small medium even upper echelon business social media has now become required some companies get the standard cookie cutter "social media expert" others dig deeper for that special something. I personally have had a success every time I have tried social media whether for myself or others because I give it EVERYTHING I have so yes it does indeed work..
It is time to face the reality of social media.It is here It is real so just accept it and find the best person you can!
I would recommend Iboom Media