So you have a business. You want to get it out there to as many people as possible. Your first move should be to get your name, number, address, and other info in front of visitors to your website so that they can easily turn into customers. Your second move should be to make the same contact info easily available for search engines so that they can choose how they want to put your business on their pages. Here are some tips from Iboom Media on how to make your website visitors AND the search engines happy.
Make Your Contact Info Easy to See!
You shouldn't make your website visitors play Where's Waldo to find your contact info. Put a phone number right in the top bar of every page like on the website for Iboom Media. A box in the top right of the screen (where people usually look first) is another great place to put some contact info. Also remember the footer, at the bottom of the pages, where lots of visitors expect to see contact information.
This may seem pretty basic and obvious, but many websites for small businesses force visitors to look for a "Contact Us" page as the only option to find any contact information.
Important: Search engines can't read images, so be sure that your contact information is in text format on your pages, and not just in an image/graphic.
The Contact Us Page
Just because I said not to exclusively have your info in a Contact Us page doesn't mean you shouldn't still have a Contact Us page! All big companies have Contact Us pages, including Iboom Media. You should have a Contact Us page as a place to have all your contact info and contact forms into one spot. Another pro of having a Contact Us page is that it might appear as its own link search engines, which makes your sight more prevalent on search engine pages. Same thing goes for a Locations Page which has all your store locations in one spot.
Separate Location Pages
If you do have more than one location, giving each location its own page gives visitors specific contact info plus other details about your business. Plus this gives you another opportunity to have more pages that are able to appear on search engines. It's especially good for when people are using search engines to look up local businesses. Your unique location will show up on search engines when people are searching for stores in your area. However, you shouldn't have the same exact content on each Location page. Make sure each Location page has unique content. This will work out better for you page in search engines.
Include a Map
It is a good idea to have a Google map with your location on your web page, and it's relatively easy. The easiest way to do this is to enter the address in Google Maps, then copy the web address after it shows your location. The location above is the location for Iboom Media in Utah. Then you just paste that web address in the code for your web page. Web developers can also use things like Google Maps API.
Make Your Contact Info Consistent for Search Engines
Search engines all use the same method to add your contact info and so that they can display it on their results pages nicely. You can see the standards that the search engines use at Schema.org.
Also, Google looks for consistent contact information on your website, social media pages, internet yellow pages, or wherever else that information might be. It looks for consistency to make sure your business is legitimate and also to help decide how high to rank you on their search results. So make sure all your contact information is consistent, unique, and correct.
Iboom Media is very familiar with these tactics, and we know exactly how to help your business get the publicity it needs to succeed! Hopefully this information was helpful to you, but if you feel like your business is struggling despite your best efforts, let Iboom Media help! We can work with you to make sure you apply this information on your website and social media.